A major Japanese company involved in the operation of sports and fitness facilities has recently launched a new business line focusing on fitness equipment for B to B and B to C distribution. They are currently building up their product catalog and intend on importing or buying manufacturing licenses for products to be distributed through their extensive existing resale channel. They are actively looking for fitness equipment across all sports disciplines and have asked First Step Japan to help them identify potential suppliers. If your company produces such equipment, or you know of anyone that does, please contact us through our contact page. If you have often thought of Japan as your next growing stage but were intimidated by the language or the complexity of the distribution channels, this is an excellent opportunity to make your market entry easy. Contact us for more info.