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Is selling your products online in Japan something you have been thinking of doing but didn’t know where to start? We’ve put together a few tips on how to be successful at generating sales through eCommerce platforms in Japan, namely the increasingly succesful Amazon.co.jp platform. Japan offers a few options for eCommerce platforms. Rakuten, the […]
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A major Japanese company involved in the operation of sports and fitness facilities has recently launched a new business line focusing on fitness equipment for B to B and B to C distribution. They are currently building up their product catalog and intend on importing or buying manufacturing licenses for products to be distributed through their extensive […]
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First Step Japan is proud to present its latest market entry success story. Healthwise, a South African producer of Organic Rooibos Tea and other organic products approached us to help them promote their Royal T brand in Japan. Their Organic Rooibos Tea has been sold at Costco for many years and is very popular but […]
Read MoreForeign firms dealing with Japanese companies for the first time are often surprised by the time it takes to make decisions in Japan. Japanese interlocutors considering a partnership or even a simple transaction will bombard the potential supplier or partner with a surprising number of questions and will even ask the same questions a few times. One […]
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Trying to do business in Japan without speaking Japanese is not impossible, but it greatly limits the type of activities you can engage in. Unfortunately, learning Japanese is not an easy undertaking. The Japanese language integrates three different alphabets, two parallel phonetic ones the hiragana and katakana, featuring 46 corresponding characters, and the kanji, or Chinese characters, […]
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There are many theories as to why many Japanese websites are cluttered. Most revolve around some cultural notions of how information is processed and space is commoditized. However, it can also be attributed to the process behind how most sites are built than any cultural preference. Websites, or rather those that commission them, often find themselves […]
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